"Beyond The Fighting" is an essential and informative companion for all involved in the Martial Arts industry. After over 30 years of karate tournament competition and 47 years of running a highly successful Martial Arts School, Jim Butin shares his proven concepts on maximizing profit margins and his solutions that drive success for a unique business. You do not need to reinvent the wheel! Throughout his book, Butin shares some of these ideas and solutions that you may find applicable to your Martial Arts enterprise! 1.Reasons Not to Use a Billing Company 2.Revenue Streams Most Karate Studios Don't Use 3.Why a "Pay Per Class" Sales Program is Superior 4.Superior Marketing Ideas for Karate Studio Owners 5.Calendar Curriculum Guide For Efficiency 6.External Advertising Ideas 7.Staff Motivation 8.Jr. Black Belt Advancement - Stripe Testing 9.The Importance of the Martial Arts Creed 10. World Martial Arts Ranking Association WMARA