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Beyond the Green Team de Julia L F Goldstein

Beyond the Green Team

Autor Julia L F Goldstein
en Limba Engleză Paperback – 31 oct 2022

Does your workplace reflect your values?

What you say and do within and beyond your walls affects your ability to attract employees, customers, and investors.

If your company strives to be "green" and to meet the triple bottom line of not just profit but people and the planet, then communicating more frequently and more clearly about your organization's sustainability efforts and interests is critical. In addition to the positive effect it has on the environment, your local community, and society at large, the benefits of better sustainability communication include improvements in:
  • Employee engagement, satisfaction, and retention
  • Company reputation and customer loyalty
  • Long-term financial gain
But how do you get there?
In Beyond the Green Team, award-winning author Julia L F Goldstein, PhD shows that the way you communicate sustainability-first within your company and then with customers, investors, and other stakeholders-is the essential foundation of any successful green initiative.
Read Beyond the Green Team to learn:
  • The importance of mission, vision, and values as they relate to sustainability
  • Strategies for building a successful "green team"
  • Ways to encourage internal communication and collaboration
  • The problems with "greenwashing" and how to avoid mistakes
  • Approaches for effective external communication and marketing
Guided by meticulous research, interviews with top executives and sustainability leaders, and examples of successful initiatives by a variety of companies and industries, Beyond the Green Team lays out the core concepts that will help your organization thrive-and the practical steps needed to get there.

It's time to take your company's sustainability journey to the next level. Are you ready?

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Specificații

ISBN-13: 9780999595671
ISBN-10: 0999595679
Pagini: 138
Dimensiuni: 140 x 216 x 8 mm
Greutate: 0.17 kg
Editura: Bebo Press

Notă biografică

Julia L F Goldstein holds a PhD in materials science and started her career as an engineer before migrating to writing professionally in 2001. She is an award-winning journalist and has published articles in multiple trade and business journals. Julia is the owner of JLFG Communications, specializing in ghostwriting white papers and other technical marketing content for corporate clients manufacturing a wide variety of products. She brings her passion for materials and sustainability to life in Material Value, her first book. Julia is active in her local writing community and leads the Seattle chapter of the Nonfiction Authors Association.