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Beyond Warranty: Building Your Referral Business

Autor Carol Smith
en Limba Engleză Mixed media product – 30 noi 2007
It's a proven fact--maintaining positive relationships with home owners after move-in increases sales. Savvy builders are putting this potent marketing force to work by ensuring that their after move-in services gives them the competitive edge. Whether your goal is to establish first class warranty service or to go beyond warranty service with maintenance menus, educational programs, and social events, you will find practical tips and tools in this book and on the accompanying CD.
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Specificații

ISBN-13: 9780867186321
ISBN-10: 0867186321
Pagini: 253
Dimensiuni: 180 x 252 x 17 mm
Greutate: 0.58 kg
Ediția:PAP/CDR
Editura: BUILDERBOOKS
Colecția Builderbooks

Descriere

Maintaining positive relationships with new home owners after they move in increases sales. This book helps builders and their sales and warranty staffs understand and plan for the customer service that follows the sale of a house, especially warranty service.

Notă biografică

Carol Smith is a leading customer relations consultant in the home building industry with 29 years of experience in such positions as vice president of customer relations, orientation representative, construction superintendent, real estate broker, property manager, and mortgage officer. She publishes a bimonthly newsletter, Home Address. As the author of the highly successful Customer Service for Home Builders; Warranty Service for Home Builders; Meetings with Clients: A Self-Study Manual for a Builder's Frontline Personnel; Homeowner Manual: A Template for Home Builders, 2nd ed.; Dear Homeowner: A Book of Customer Service Letters; Customer Relations Handbook for Builders; and other products. Ms. Smith has been well-received at the International Builders' Show of the National Association of Home Builders, at state and local builders' association functions, and at meetings in Canada, Australia, and other countries. She has been married to a custom builder for nearly 17 tempestuous, exciting, wonderful years--most of them spent remodeling their home. Her web site is www.cjsmithhomeaddress.com.