• Keepsake, vintage packaging complete with antique photographs makes this the perfect gift book for a wide range of women and girls who are interested in history, etiquette, and sports.

• Bold title is provocative, funny, and sure to attract laughs, attention, and intrigue at a cash register.

• Biking continues to gain popularity; biking to work has increased by 60 percent in the US over the last decade, according to the Census Bureau. In “Bicycle Friendly Communities,” commuting by bike has increased by 105 percent. Exponential growth is expected following a massive decrease in public transportation resulting from COVID-19; according to NPD, sales of adult leisure bikes went up 121 percent in March 2020.

• 100 million Americans bike each year, including 45 million American women; every year more and more women get on bikes to commute, exercise, and relax—shrinking a once wider gender gap.

• Author has been featured in Bust and the New York Times, and was featured in the book Mothers and Daughters of Invention.

• The number of US women who identify as feminists has grown since 2016, and this book meets a growing market who will be drawn to the feminist perspective of the book and the intersectional history of bicycling and suffrage.

• Practical guides about biking sell extremely well. Just Ride: A Radically Practical Guide to Riding Your Bike (Workman, 2012), for example, has sold 29,000 copies RTD. This book combines that same nuts and bolts practicality with a charming and illuminating historical twist.