In BIG DRAGON, Dan Burstein joins with China specialist Arne de Keijzer to offer a comprehensive look at China and its future. They suggest that no other country poses such significant business and political questions for the West and therefore the business world must develop new strategies for dealing with China. The authors present a practical blueprint for business people, policy makers and concerned citizens alike for maximising opportunity (economic as well as political) and minimising any chance of conflict. In dealing with China, the book warns that the West will have to revise its elitist view that its principles and mores are superior, whether culturally, economically or politically. China, the authors say, will have to be dealt with on its own terms. If the West fails to do so, it will have dire consequences for the world. The authors articulate a fresh, intelligent, and innovative business and political strategy, rooted in realistic assessments of where China is coming from and where it is headed. BIG DRAGON's strength lies in its recognition of the possible conflicts, but also in the way it clearly identifies the way toward a creation of a new mutuality of economic and political interest between the West and China.