These two men have helped to shape the computing industry by their innovative approach to the industry. They have taken courageous ideas and made leaps and bounds by the chances they have taken pushing technology to its limits. They have both created companies that are constantly changing the face of technology and daily making improvements and additions to the space. To this point they have inspired their users and market to always expect something new that will improve the user experience. Apple and Microsoft are the primary makers of computing software that are loaded onto PC's and MACs. These two companies have yet to be formally challenged by another and seem set to carry the mantle for long time to come. They were both born in the same year of 1955 and started out with the same playing field. However they had two different personalities in their approach to life and business.