• Popular, proven format: more than 38,000 copies of the first edition (9781885061881) sold
• Market: According to the US Fish and Wildlife Service, about 20% of the population are active bird watchers, spending more than $40 billion on the hobby, annually
• Not intimidating: geared toward the average bird watcher with bird species organized by color for easily identifying them
• New edition with more species, updated photographs and range maps, revised information, and even more of Stan’s expert insights
• Author routinely attracts more than 100 people to his speaking events and writes a popular column distributed to newspapers in the Midwest and Northeast
• Readers have become fans of Tekiela’s style and flair for nature observations and interpretations
• All-in-one source of information, facts, photos, and gee-whiz tidbits in a concise guide
• Extreme value: massive information for less than $20