Bitch was launched in the mid-1990s as a handmade 'zine covering the landscape of popular culture from a feminist perspective. Unabashed in its love for the guilty pleasures of consumer culture and deeply thoughtful about the way the pop landscape reflects and impacts upon woman's lives, bitch grew to be a popular, full scale magazine with a worldwide readership. Zeisler and Jervis offer an assortment of the most provocative essays, reporting, rants and raves from the magazine' first 10 years, along with new pieces written specially for the collection.