Blockchain for Hospitality and Tourism: A Guide to the Future
Autor Dominika Duziaken Limba Engleză Paperback – 31 aug 2023
Blockchain is one of the disruptive technologies that lays foundations for Web3.0, NFTs, Metaverse and other innovations. Despite many benefits, its adoption in the hospitality industry is very slow. Lack of awareness and connection to clear return-on-investment, coupled with many misconceptions and general perception of complexity is one of the main reasons why hospitality managers are reluctant to embark on the blockchain train.
Blockchain for Hospitality and Tourism serves as a practical guide to the world of innovations, from the basics of blockchain to “how to start a project” with brief explanations of different technologies and capabilities. You'll review NFTs and Metaverse, along with current developments, tools, and platforms. After reading this book, you'll be equipped with enough knowledge to make strategic business decisions and able to discuss these topics within your organization and with vendors and suppliers in a comfortable way.
As blockchain enters the next phase of its evolution, with more user-friendly interfaces and interoperability, see how it opens a world of opportunities in the space of tourism and hospitality.
What You'll Learn
- Blockchain-based innovations – cryptocurrencies and digital asset management, NFTs, Web3.0, Metaverse)
- Review applications of blockchain in selected industries
- Start a blockchain project
Who This Book is For
Hospitality professionals, including hotel managers and general managers, revenue management directors, operations directors, hotel IT managers, asset managers, brand strategy managers, marketing managers. Hospitality students will benefit as well.
Hospitality professionals, including hotel managers and general managers, revenue management directors, operations directors, hotel IT managers, asset managers, brand strategy managers, marketing managers. Hospitality students will benefit as well.
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39.84€ • 41.27$ • 33.25£
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Specificații
ISBN-13: 9781484296356
ISBN-10: 1484296354
Pagini: 161
Ilustrații: XIV, 161 p. 4 illus.
Dimensiuni: 155 x 235 mm
Greutate: 0.25 kg
Ediția:First Edition
Editura: Apress
Colecția Apress
Locul publicării:Berkeley, CA, United States
ISBN-10: 1484296354
Pagini: 161
Ilustrații: XIV, 161 p. 4 illus.
Dimensiuni: 155 x 235 mm
Greutate: 0.25 kg
Ediția:First Edition
Editura: Apress
Colecția Apress
Locul publicării:Berkeley, CA, United States
Cuprins
Chapter 1: The Blockchain Promise.- Chapter 2: Demystifying Blockchain.- Chapter 3: Blockchain Ecosystem.- Chapter 4: Into the Web 3.0.- Chapter 5: Cryptocurrencies.- Chapter 6: Decentralized booking platforms.- Chapter 7:Non-Fungible Tokens.- Chapter 8: The Metaverse.- Chapter 9: Blockchain and Industry 4.0 – the path to a Smart Hotel.- Chapter 10: Risks and Challenges of Blockchain adoption in Hospitality.- Chapter 11: Conclusion - Embracing the Future of Blockchain in Hospitality and Tourism.
Notă biografică
Dominika is a Blockchain and Metaverse enthusiast, passionate about innovations. She most recently was the Vice President, Global Product Manager at Citibank Europe for 8 years and she brings 15 years of experience in product management. Throughout her career in banking, she always believed real innovation happens at the crossroads of the industries. Dominika is a host of the HospitalityVerse – a podcast for hospitality professionals that covers all things hospitality-tech related and creates content on LinkedIn focusing on the latest trends and innovations.
Textul de pe ultima copertă
Learn blockchain in a simple, non-tech way and explore the different emerging technologies that open a world of opportunities in the space of tourism and hospitality. This book showcases examples of blockchain-based solutions implemented in different industries and connects them to use cases in hospitality and tourism (disintermediation, payments, loyalty programs, supply chain management, identity management etc.).
Blockchain is one of the disruptive technologies that lays foundations for Web3.0, NFTs, Metaverse and other innovations. Despite many benefits, its adoption in the hospitality industry is very slow. Lack of awareness and connection to clear return-on-investment, coupled with many misconceptions and general perception of complexity is one of the main reasons why hospitality managers are reluctant to embark on the blockchain train.
Blockchain for Hospitality and Tourism serves as a practical guide to the world of innovations, from the basics of blockchain to “how to start a project” with brief explanations of different technologies and capabilities. You'll review NFTs and Metaverse, along with current developments, tools, and platforms. After reading this book, you'll be equipped with enough knowledge to make strategic business decisions and able to discuss these topics within your organization and with vendors and suppliers in a comfortable way.
As blockchain enters the next phase of its evolution, with more user-friendly interfaces and interoperability, see how it opens a world of opportunities in the space of tourism and hospitality.
Caracteristici
Cover real-life examples of successful blockchain/Web3.0/NFT/Metaverse projects Understand the link between social trends and tech and future-proof your business/design a roadmap to Hospitality3.0 Explore solutions that have been implemented in different geographies, trends, and directions