In a world where employee engagement is at an all-time low and work-place satisfaction is the worst it's been in years, BLOOM -- Inspiring Ownership at Work defines the three things employees need to bloom; Goals, Roles, and Rope. Matt Dahlstrom explains that in today's work environment there are two types of employees: Owners and Renters. An Owner naturally gives 110% to the job because an Owner feels a connection to the job. This connection translates into a sense of responsibility, pride, and satisfaction in his or her work (more productivity). Renters, however, see themselves simply as cogs in the machine. They are convinced that they're there to "do," not to "think"; (less productivity), work is work. Renters see it as a way to make a living.