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Blue Ocean Strategy + Beyond Disruption Collection (2 Books)

Autor W Chan Kim, Renée A Mauborgne
en Limba Engleză Cards – 9 ian 2024

Preț: 32528 lei

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Specificații

ISBN-13: 9781647829674
ISBN-10: 1647829674
Pagini: 560
Dimensiuni: 161 x 247 x 48 mm
Greutate: 1 kg
Editura: Harvard Business Review Press

Notă biografică

W. Chan Kim and Renée Mauborgne are professors of strategy at INSEAD and codirectors of the INSEAD Blue Ocean Strategy Institute in Fontainebleau, France. They are the authors of the over 4-million-copy global bestseller Blue Ocean Strategy, which is recognized as one of the most iconic and impactful strategy books ever written, and the New York Times, Wall Street Journal, USA Today, Los Angeles Times bestseller, Blue Ocean Shift. Beyond Disruption, their latest book, is hailed as an instant business classic. They were named the most influential management thinkers in the world by Thinkers 50.