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Blue Sky Project Management: How 21st Century Innovation Gets to Market

Autor John Maculley
en Limba Engleză Paperback – 29 feb 2008
It's no surprise that executives are nervous about their organizations' ability to convert great ideas into profitable products and services. With such a high rate of failure among simple projects, the probability for the success of innovation projects seems nearly impossible when using outdated methodologies. Fortunately, there's a better way. In a book that challenges existing paradigms of project management, John Maculley outlines a 21st century model for managing innovation. In Blue Sky Project Management, readers will learn: why we need a new project management methodology; how to keep pace with the demand for innovation; how to identify blue sky opportunities; how to launch a blue sky project; how to analyze stakeholders and risks; how to estimate schedule and cost; how to baseline the triple-constraint; how to manage progressive elaboration; how to conclude and document a blue sky project; how to manage post-blue sky project knowledge; about the profession of project management.
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Specificații

ISBN-13: 9781419690563
ISBN-10: 1419690566
Pagini: 212
Dimensiuni: 152 x 229 x 11 mm
Greutate: 0.29 kg
Editura: Booksurge Publishing