Susan Hunter is a brilliant but lazy student at the Harvard Business School, who has a long-term plan for succeeding at Harvard and getting a high-paying job with the absolute minimum of work. Her plans begin to awry when she receives an invitation for a job interview with Preston Marsh, the quirky millionaire who has built his fortune on oddball businesses from selling designer musical tones to harvesting coins in fountains. Marsh convinces Susan to abandon her path of least resistance to work in his new business called BMOC, which guarantees its student clients that it will make them popular. But nothing in the job description prepares Susan for getting sent to LA to investigate a young woman's suicide. Susan has to struggle to adapt her business school training to what increasingly appears to be a murder investigation, as a consortium of media companies, tort lawyers, and even a US Senator fight to hide the truth. And that was before they started shooting at her.