"Growth Hacking Real Estate" represents Michael John Mally's most recent effort to ensure real estate agents are able to efficiently and effectively accomplish the many responsibilities with which they are charged. Michael J. Mally provides all readers the opportunity to benefit in much the same way clients of his company have, as the book covers specific concepts and strategies for generating leads, converting leads into listings and, as a result, yielding larger gross commissions. Any reader interested in beginning a career in real estate will find the information in "Growth Hacking Real Estate" to be exceptionally useful, particularly since the book discusses the most common reasons why new real estate agents are often likely to struggle mightily before establishing a foothold in the industry or, unfortunately, wind up leaving the industry altogether. Mr. Mally also provides practical strategies designed to ensure the initial and continued success of agents new to the industry while also discussing some of the pitfalls that any agent is likely to encounter during the early stages of their career.Of course, Michael Mally's book is not merely aimed at aspiring real estate agents, as veteran real estate agents are quite aware of the difficulties inherent in lead generation, not to mention the innate complexity of turning those leads into listings at a high rate of success. With remarkable insight into the most ideal and demonstrably effective strategies, services, software and more, "Growth Hacking Real Estate" delivers the kind of information agents can immediately implement with the goal of yielding both short- and long-term results. Each chapter includes an introduction of general concepts and then offers explanations regarding the specific methods available for leveraging those concepts in order to achieve a desired outcome, whether that is generating significantly higher-quality leads or developing a communication strategy more likely to convert leads into listings and future clients. Using a simple and straightforward approach, Mr. Mally is successful in presenting fairly complex information in a manner that is both accessible and useful to aspiring and experienced real estate professionals alike. In his book, Mr. Mally builds upon the data, concepts and ideas of the previous chapters, with the initial chapter focusing on the basic concepts and tools each agent must understand while each subsequent chapter progressively moves from general principles to specific methods and strategies for the application of those principles in a professional setting. Through the release of "Growth Hacking Real Estate," Mr. Mally continues to demonstrate his commitment to helping real estate agents adopt the simple credo so many strive for yet find difficult to apply: "Work smarter, not harder."