A launch can mean something different to different people. If you are published traditionally, the launch is the day the book arrives at bookstores. However, being independently published, the launch is a date you decide to launch your marketing for your book. For most independent publishers, the book arrives on Amazon quickly, depending on which on-demand print publishers. With traditional publishing, it is imperative that your launch take place quickly. As little as 10 days of poor sales in the book store, the store may ship it back to the distributor. At that point, your launch has fizzled. Developing your launch plan well in advance is mandatory for a traditionally published book. It is, therefore, wise of indie published authors to get their marketing underway before the book is actually available. Although there are various reasons why this often doesn't happen with indie publishing, there should be some pre-planning. In this book, there are two standard modes of launching your book. This is not a comprehensive step-by-step approach, but it is a beginning place to look at what goes into the launch phase of book publishing.