A book trailer is a video designed to get and keep viewers' interest long enough that they make that important click: to your website, to your promo site, to wherever more information about your book can be gained. A book trailer sets your book apart. It helps you overcome the tough marketing challenges that face both self-published and traditionally published writers. Book Trailer 101 Primer teaches how-to create your effective book trailer. Learn the 7 Steps to Creating a Book Trailer: 1. Identify Audience 2. Create Building Blocks 3. Select Approach 4. Write the Script 5. Acquire Media 6. Assemble the Video 7. Upload and Promote