Kyle Bowman's seventh book on pro wrestling, a compilation piece. In this second edition, he writes some new insights as to how today's product has changed, from the once famed and most fondly remembered Attitude Era versus today's "stuff." He also lends an opinion (as all this work is) of writers and bookers, along with the differences between the two; and how they "bleed together" while working in pro wrestling. He also discusses his own ideas of what he would do, and suggestions for a company he now pitches ideas for in 2014; the AIWF Mid-Atlantic. Kyle also writes blueprints or templates of wrestling shows, and the like; made to inspire new options, creativity while growing a brand and audience for a promotion. Other new content depicts Kyle creating his own storyline regarding a 1991 Ricky Steamboat's WWF "heel turn" versus Hulk Hogan