Are you confused about branding? Do you know what it is? Do you know why you need it? Do you know how it can help your business? In Bootstrap Branding: An Entreprenuer's Guide to Building a Brand With Limited Finances, brand guru and educator Dr. Vickie VanHurley shares the definition of a brand, how branding is the key to business success, and how to brand on a bootstrap budget.An award winning brand designer, educator, and entrepreneur, Dr. Vickie VanHurley shares how to brand your start-up or small business like a Fortune 500 company with $200 or less! Through practical tips and worksheets she shows you how to build a brand that stands out among the competition. In these pages you will discover: - How branding is the key to a successful business- How to develop your brand from the start- How to develop your branding plan- How to develop great branding on a small budget- How brand your business consistentlyIf you're ready to brand your business like a Fortune 500 company from the start then this workbook is for you!