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Brains on Fire – Igniting Powerful, Sustainable, Word of Mouth Movements

Autor R. Phillips
en Limba Engleză Hardback – 20 sep 2010
Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing "campaign" mentality. Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement. * Develop and harness a powerful, sustainable, word-of-mouth movement * Describes 10 lessons to master and create a powerful, sustainable movement * The Brains on Fire blog is often ranked in the top 100 of AdAge's Power 150 Marketing Blogs
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Specificații

ISBN-13: 9780470614181
ISBN-10: 0470614188
Pagini: 224
Ilustrații: Illustrations
Dimensiuni: 140 x 216 x 14 mm
Greutate: 0.36 kg
Editura: Wiley
Locul publicării:Hoboken, United States

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Brains on Fire offers original, practical and actionable steps for creating a word of mouth movement for corporations, products, services and organizations. It will take readers step-by-step through the necessary actions they need to start a movement of their own.