The Brand Vision Cards are a brand building tool for visionary and strategic thinking designed to spark ideas and aid clarity. It is a playful and intuitive thinking tool designed to help you explore, discuss and identify all the vital ingredients that you will need to define your vision. The 250 cards consist of four main categories: your Brand Values: what you stand for, your Brand Strengths: what will help you reach your goal, your Actions: what you will be known for, the Emotions: you aim to evoke. The Brand Vision Cards also include an extra category - the United Nations 17 Sustainable Development Goals to help you anchor your brand purpose in the often complex and demanding context of today's world. The Brand Vision Cards can be used by companies, designers, communication professionals and facilitators. It's a tool for goal setting, vision statements, sharpening your USP, future innovation or as inspiration. The usage is endless from brand development to writing new communication strategies. You can submerge yourself in some serious thinking or take the playful approach and consider your brand personality, values, beliefs and path forward.