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Brand vs. Wild: Building Resilient Brands for Harsh Business Environments

Autor Jonathan David Lewis
en Limba Engleză Hardback – 2 mai 2017
Today’s business leaders operate in an increasingly harsh environment. Uncertainty in the economy causes paralysis. Quarterly goals drive short-term and shortsighted decisions. Workforce mobility kills loyalty. Iconic products decline as fast as start-ups create new categories. And the pressure to do more with less, combined with the multiplicity of available marketing tools and technology, can be overwhelming.
Now more than ever, brands and the people who lead them need clarity and guidance. The good news is that people have found ways to thrive in harsh environments for millennia. Author Jonathan David Lewis, combining the lessons of group survival dynamics with more than a decade of proprietary research into the factors that cause companies to lose their way, shows leaders how to thrive in unforgiving business environments by learning to:
  • Focus on navigating risk instead of trying to measure or reduce it.
  • Cultivate your brand’s will to live by staying positive and asking the most important question: Are you worth it?
  • Read the brand signs by observing the market, keeping an eye on performance measures, engaging your team, and listening to your gut.
  • Develop a concept of "mission" to ensure internal alignment and reduce friction.
  • Act with urgency rather than waiting for the right circumstance.
Brand vs. Wild helps readers understand the wilderness in which they find their companies and identify the specific steps they must take to thrive in the Brand Wilderness. There is hope in a harsh business world. And Brand vs. Wild is it.
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Specificații

ISBN-13: 9781138736016
ISBN-10: 1138736015
Pagini: 214
Ilustrații: 20
Dimensiuni: 152 x 229 x 22 mm
Greutate: 0.5 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom

Public țintă

Professional and Professional Practice & Development

Cuprins

Introduction
Chapter 1 Lost
Chapter 2 Afraid
Chapter 3 Adrift
Chapter 4 Wild
Chatper 5 Savage
Chapter 6 Stop
Chapter 7 Orient
Chapter 8 Focus
Chpater 9 Flow
Chapter 10 Adapt
Chapter 11 Do
Conclusion

Descriere

Today’s business leaders operate in an increasingly harsh environment. Uncertainty in the economy causes paralysis. Quarterly goals drive short-term and shortsighted decisions. Workforce mobility kills loyalty. Iconic products decline as fast as startups create new categories. And the pressure to do more with less, combined with the unfathomable multiplicity of marketing tools and technology, can be overwhelming.
Now more than ever, brands and the people who lead them need clarity and guidance. The good news is that people groups and teams have found ways to thrive in harsh environments for millennia, and by combining the lessons of group survival dynamics with more than a decade of proprietary research into the factors that cause companies to lose their way, a new guide for thriving in uncertain and unforgiving business environments is born.
Brand vs. Wild helps readers understand the wilderness in which they find their companies and identify what specific steps they must take to thrive in the Brand Wilderness™.
There is hope in a harsh business world. And Brand vs. Wild is it.