Brand You
Autor David Royston-Lee, Sylvana Storeyen Limba Engleză Paperback – 9 oct 2023
Preț: 134.65 lei
Nou
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Specificații
ISBN-13: 9781292457284
ISBN-10: 1292457287
Pagini: 256
Dimensiuni: 136 x 213 x 14 mm
Greutate: 0.32 kg
Ediția:3. Auflage
Editura: Pearson
ISBN-10: 1292457287
Pagini: 256
Dimensiuni: 136 x 213 x 14 mm
Greutate: 0.32 kg
Ediția:3. Auflage
Editura: Pearson
Cuprins
1. Why develop your Brand? 2. How do Brands Work?
Section 1 Creating your Personal Brand 3. Your Personal Brand 4. Discovering your personal Brand 5. Your Purpose 6. Understanding your mission 7. Your Values 8. Your Talents 9. Using Archetypes to develop your Brand
Section 2 Presenting your Brand 10. Explaining what you do 11. Storytelling 12. Presence 13. Building your Brand Offline 14. Building your Brand Online 15. Aligning your CV and Covering Letter with your brand 16. Staying Focused
Section 1 Creating your Personal Brand 3. Your Personal Brand 4. Discovering your personal Brand 5. Your Purpose 6. Understanding your mission 7. Your Values 8. Your Talents 9. Using Archetypes to develop your Brand
Section 2 Presenting your Brand 10. Explaining what you do 11. Storytelling 12. Presence 13. Building your Brand Offline 14. Building your Brand Online 15. Aligning your CV and Covering Letter with your brand 16. Staying Focused