Branding Bangladesh: From ‘Bottomless Pit’ to a ‘Middle Income’ Country
Autor Imtiaz A. Hussain, Jessica Tartila Sumaen Limba Engleză Hardback – dec 2022
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Specificații
ISBN-13: 9789811971945
ISBN-10: 9811971943
Pagini: 163
Ilustrații: IX, 163 p. 2 illus.
Dimensiuni: 148 x 210 x 17 mm
Greutate: 0.36 kg
Ediția:1st ed. 2023
Editura: Springer Nature Singapore
Colecția Palgrave Macmillan
Locul publicării:Singapore, Singapore
ISBN-10: 9811971943
Pagini: 163
Ilustrații: IX, 163 p. 2 illus.
Dimensiuni: 148 x 210 x 17 mm
Greutate: 0.36 kg
Ediția:1st ed. 2023
Editura: Springer Nature Singapore
Colecția Palgrave Macmillan
Locul publicării:Singapore, Singapore
Cuprins
Chapter 1: Branding Bangladesh: Fixing a Fifty-year Frame.- Chapter 2: Evolution of a ‘Bangladesh Brand’: Pre-1971 Blues.- Chapter 3: Post-Liberation Identity Framing.- Chapter 4: Microfinance & Social Safety Net Programs: Cracking the Developmental Riddle.- Chapter 5: Funneling Frame Amid Developmental Imperatives: How ‘Primrose’ the Pathway Home?.- Chapter 6: Conclusions: Branding Bangladesh & Cluttering Forthcoming Canvases.
Notă biografică
Imtiaz A. Hussain founded the Global Studies & Governance Department (GSG) at Independent University, Bangladesh (IUB, 2016), after serving in Philadelphia University and Universidad Iberoamericana (1990–2014). He has published over 20 academic books, journal articles and newspaper pieces that cover many regions (Afghanistan, the Atlantic area, Latin and North America, and South Asia), touching on diverse topics (the environment, politics, refugees, security, trade). He received his Ph.D. in Political Science from the University of Pennsylvania (1989), and serves as Executive Director of IUB's Center for Pedagogy.
Jessica Tartila Suma is a Senior Lecturer at the Global Studies & Governance Department (GSG) at Independent University, Bangladesh. She is also a doctoral student in the College of Architecture, Planning, and Public Affairs (CAPPA) at the University of Texas, Arlington, and holds a Master’s in Political Science (Rutgers University). She completed both her Master’s in Development Studies (2013) and BSS (Honors) in Media and Communication (2008) at IUB, and has a keen interest in foreign policy, humanitarian assistance, refugee education, as well as political, communication, and democratic transitions.
Jessica Tartila Suma is a Senior Lecturer at the Global Studies & Governance Department (GSG) at Independent University, Bangladesh. She is also a doctoral student in the College of Architecture, Planning, and Public Affairs (CAPPA) at the University of Texas, Arlington, and holds a Master’s in Political Science (Rutgers University). She completed both her Master’s in Development Studies (2013) and BSS (Honors) in Media and Communication (2008) at IUB, and has a keen interest in foreign policy, humanitarian assistance, refugee education, as well as political, communication, and democratic transitions.
Textul de pe ultima copertă
"Bangladesh is a country that has undergone rapid change across a wide range of sectors. Using an innovative interdisciplinary approach the authors examine new insights into understanding diverse themes such as nationalism, soft power, commodification and cultural identity, highlighting the contradictions and contention behind what the authors call ‘the branding game’."
- David Lewis, Professor of Anthropology and Development, London School of Economics and Political Science, UK
This book explores Bangladesh's shift from a 'bottomless pit' into a 'middle-income' category. Six chapters in the book cover topics on microfinance growth, ready-made garment production, and social safety net programs playing pivotal roles particularly for women empowerment. In doing so, the book shows that the net effect was not just a change to the country's limited number of representative brands, but also a realization of many more brands to have built up overtime.
Imtiaz A. Hussain founded the Global Studies & Governance Department (GSG) at Independent University, Bangladesh (IUB, 2016), after serving in Philadelphia University and Universidad Iberoamericana (1990–2014). He has published over 20 academic books, journal articles and newspaper pieces that cover many regions (Afghanistan, the Atlantic area, Latin and North America, and South Asia), touching on diverse topics (the environment, politics, refugees, security, trade). He received his Ph.D. in Political Science from the University of Pennsylvania (1989), and serves as Executive Director of IUB's Center for Pedagogy.
Jessica Tartila Suma is a Senior Lecturer at the Global Studies & Governance Department (GSG) at Independent University, Bangladesh. She is also a doctoral student in the College of Architecture, Planning, and Public Affairs (CAPPA) at the University of Texas, Arlington, and holds a Master’s in Political Science (Rutgers University). She completed both her Master’s in Development Studies (2013) and BSS (Honors) in Media and Communication (2008) at IUB, and has a keen interest in foreign policy, humanitarian assistance, refugee education, as well as political, communication, and democratic transitions.
- David Lewis, Professor of Anthropology and Development, London School of Economics and Political Science, UK
This book explores Bangladesh's shift from a 'bottomless pit' into a 'middle-income' category. Six chapters in the book cover topics on microfinance growth, ready-made garment production, and social safety net programs playing pivotal roles particularly for women empowerment. In doing so, the book shows that the net effect was not just a change to the country's limited number of representative brands, but also a realization of many more brands to have built up overtime.
Imtiaz A. Hussain founded the Global Studies & Governance Department (GSG) at Independent University, Bangladesh (IUB, 2016), after serving in Philadelphia University and Universidad Iberoamericana (1990–2014). He has published over 20 academic books, journal articles and newspaper pieces that cover many regions (Afghanistan, the Atlantic area, Latin and North America, and South Asia), touching on diverse topics (the environment, politics, refugees, security, trade). He received his Ph.D. in Political Science from the University of Pennsylvania (1989), and serves as Executive Director of IUB's Center for Pedagogy.
Jessica Tartila Suma is a Senior Lecturer at the Global Studies & Governance Department (GSG) at Independent University, Bangladesh. She is also a doctoral student in the College of Architecture, Planning, and Public Affairs (CAPPA) at the University of Texas, Arlington, and holds a Master’s in Political Science (Rutgers University). She completed both her Master’s in Development Studies (2013) and BSS (Honors) in Media and Communication (2008) at IUB, and has a keen interest in foreign policy, humanitarian assistance, refugee education, as well as political, communication, and democratic transitions.
Caracteristici
Examines a string of ground realities to determine Bangladesh's future trajectories Uses Herbert’s mainframe approach into which episodic, generic, and issue-specific analysis have fed eight frames Presents three overlapping socio-economic breakthroughs; microfinancing, women empowerment, and migration