Large corporations do it. Small businesses do it. Product managers, service industries, entertainers, ministers and politicians do it. They brand themselves and their products every day. It's about achieving success - whatever their definition of success is - whether it's money, image or an election. Corporations know that higher product sales come from a higher, positive brand image. Likewise, on an individual level, your character is the reflection of your true identity and is your brand recognition within the community. What kind of brand image do others perceive about you? Is it positive or negative? The concepts found within the pages of Branding Your Character will help you lay a foundation for a successful dynamic life - or help you repair a life gone astray. Bad character is rampant in business, sports, entertainment and most notably with our elected officials. A majority of the worlds' negative situations and products would not be that way if leaders lived by the elements of good character. Positive role models are becoming harder to find and this is especially true with parents. What image are you going to brand upon your kids? Parents must play a crucial role in equipping and branding their children with elements of character. Parents, learn how to raise a kid you can be proud of