The Book-'Break Through Marketing- Need for Innovative Branding' is an attempt to study a thought process of companies and consumers while selling, promotion or making a purchase. This book specifically talks about Hair Care industry and an in depth study is been undertaken in respect of shampoo. This book has been written primarily for and postgraduate students, doctoral students and researchers working in the area Marketing. This book will also help the companies in understanding the medium of information which works for the consumers along with methods that can help them to make their space in the market by acquiring a market share and outshining themselves in respect to other competitors available.