This exceptional guidebook is ideal for everybody who wants to understand the real reasons behind the UK's in-out EU Referendum. Table of Contents: 1. A BRIEF HISTORY OF BREXIT: FORTY-FIVE YEARS OF EU MEMBERSHIP 1.1 Joining the club 1.2 P.M. Cameron and the planning of the 2016 1.3 Day zero and the aftermath of the referendum 1.4 What else has been on the EU's agenda since the Brexit referendum? 2. REPORTS AND STATISTICS 2.1 The Polls before the referendum 2.2 How the country voted: The socio-demographic data 2.3 Who was eligible to vote, and who actually did vote? 2.4 What is the economic impact 2.5 The Benefits of EU Citizenship 2.6 The Result explained: Why did the 'Leave' campaign win? to vote Remain 3. IMPACT ASSESSMENT OF BREXIT 3.1 Impact on EU Policy Sectors 3.2 Main topics covered during the campaign 4. HOW DEMOCRACY AND REFERENDA WORK, AND WHAT THE FLAWS ARE 4.1 Voting behaviour and social psychology 4.2 Winning the Debate: Stereotypes and "facts" 4.3 The referendum: A democratic tool? 4.4 How important are facts in a campaign? 4.5 The role of media during the campaign 5. REFLECTIONS ON BREXIT AND LESSONS LEARNED 5.1 Who are the winners of Brexit? 5.2 Our vision: Britain in 2026 - Ten years after Brexit 5.3 Stronger or weaker: The European Union in 2026 5.4 Business preparation for Brexit 5.5 Possible Brexit Scenarios 5.6 Conclusions: What are the lessons of Brexit 5.7 Final reflections