Bridging the Gaps in Global Communication

• Addresses an important subject that few other books do: how to communicate in the global media marketplace at both the interpersonal and public level
  
• Explores mass modes of communication including advertising, public relations, the Internet, news, and magazines
  
• Rich with real life examples, chosen to appeal to students
  
• Draws on the author's experiences teaching media and public relations across Asia, Africa, and Europe
  
• Examines the factors that are influencing cross-cultural communication, bringing together practical, philosophical, and theoretical approaches to various types of interaction.

Bridging the Gaps in Global Communication is accompanied by an instructor's manual, available at www.blackwellpublishing.com/newsom.