Do you get frustrated because you do not understand your customers? Do you want to position yourself in marketing so that you can make more sales and increase profits for your company? Do you want to learn how to build better relationships through the development of trust, understanding and communication with the people that you come into contact? Do you want to learn how to provide excellent customer service to your internal and external customers? Questions like these are answered in "Brighten Up Internal and External Customer Service through Inner Heroes" by Dr. Merle Rhoades and Carolyn Kalil as they share (through examples) their research on human behavior. This book describes the "hot buttons" of your customers. They explain how you can manage conflict and control the irate customer. They describe how you can learn to trust, understand, and communicate in building stronger relationships both internally and externally. Rhoades and Kalil have spent many years studying human behavior and personality temperaments. Both have experience in higher education, conference speaking and workshop presentations. Rhoades is known for his business consulting from his experience as an entrepreneur, teacher, and administrator. Kalil is known for her development of the Inner Heroes model of understanding personality traits, and has written many books such as "Follow Your Inner Heroes to the Work You Love," "Life's Lesson from the Soul," "True Success, and Finding Love in All the Right Faces." This is a book for psychologists, counselors, teachers, administrators, business owners, marketing personnel, employers, employees, and people who want to understand personality temperaments. This book puts a different perspective to "customer service."