This study is about party political discourses on national identity in Britain under the New Labour governments (1997 2010). Britishness has become a major theme in the British political debate since the end of the second world war, and even more so since the early 1990s, either directly or through discussions of specific issues like immigration, Europe or devolution to Scotland and Wales. Numerous political leaders have publicly worried about the weakness of the common citizenship in the UK and the threat to the survival of Britishness, which has been the only common thread in competing discourses between and within parties.