Brought to You By: Postwar Television Advertising and the American Dream

en Limba Engleză Paperback – 2002

This book is a history of how television advertising rose to become a defining force in American culture in the two decades after World War II.

Citește tot Restrânge

Preț: 235^.73 lei

Nou

Puncte Express: 354

:
45^.12€ • 46^.90$ • 37^.37£

Carte tipărită la comandă

Livrare economică 04-18 februarie 25

Adaugă în coș

Wish list
Gift list
Am citit!

Adaugă în listă

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9780292777637
ISBN-10: 0292777639
Pagini: 288
Ilustrații: 22 b&w photographs
Dimensiuni: 152 x 229 x 17 mm
Greutate: 0.45 kg
Ediția:New.
Editura: University of Texas Press
Colecția University of Texas Press

Notă biografică

Lawrence R. Samuel writes, consults, and teaches in New York City. His other books include Pledging Allegiance: American Identity and the Bond Drive of World War II.

Cuprins

Acknowledgments
Introduction
Part One: Home Sweet Home
- Chapter 1: The Precocious Prodigy, 1946-1952
- Chapter 2: Shower of Stars, 1953-1955
Part Two: Keeping Up with the Joneses
- Chapter 3: The Spark Plug of Prosperity, 1956-1958
- Chapter 4: A Mist Settling on Our Pond, 1959-1960
Part Three: The New Society
- Chapter 5: Think Young, 1961-1962
- Chapter 6: The Psychic Air We Breathe, 1963-1964
Conclusion
Notes
Index

Descriere

How television advertising rose to become a defining force in American culture.

Papetărie, jocuri, reviste