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Brought to You By: Postwar Television Advertising and the American Dream de Lawrence R. Samuel

Brought to You By: Postwar Television Advertising and the American Dream

Autor Lawrence R. Samuel
en Limba Engleză Paperback – 31 dec 2001
This book is a history of how television advertising rose to become a defining force in American culture in the two decades after World War II.
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Specificații

ISBN-13: 9780292777637
ISBN-10: 0292777639
Pagini: 288
Ilustrații: 22 b&w photographs
Dimensiuni: 152 x 229 x 17 mm
Greutate: 0.47 kg
Ediția:New.
Editura: University of Texas Press
Colecția University of Texas Press

Notă biografică

Lawrence R. Samuel writes, consults, and teaches in New York City. His other books include Pledging Allegiance: American Identity and the Bond Drive of World War II.

Cuprins

  • Acknowledgments
  • Introduction
  • Part One: Home Sweet Home
    • Chapter 1: The Precocious Prodigy, 1946-1952
    • Chapter 2: Shower of Stars, 1953-1955
  • Part Two: Keeping Up with the Joneses
    • Chapter 3: The Spark Plug of Prosperity, 1956-1958
    • Chapter 4: A Mist Settling on Our Pond, 1959-1960
  • Part Three: The New Society
    • Chapter 5: Think Young, 1961-1962
    • Chapter 6: The Psychic Air We Breathe, 1963-1964
  • Conclusion
  • Notes
  • Index

Descriere

How television advertising rose to become a defining force in American culture.