• Specifically targeted to children ages 5 and up, not to adults or hobbyists
• LEGO kits come with instructions for building just a few models. The Build It! series supplements the fun with hundreds of new ideas
• Easy-to-follow, step-by-step instructions take the guess work out of building
• The Build It! series features the most common parts found in LEGO sets, so that kids who already have lots of LEGO parts at home can still use the books
• Gender neutral (much of the competition seems targeted to boys)
• ¿Dioramas¿ evoke the child¿s imagination by creating an imaginary scene in which their LEGO models can exist/interact
• Kids can make many different models from one kit¿they don¿t need to take apart what they created before going onto the next model in the diorama