Building a Global Bank – The Transformation of Banco Santander
Autor Mauro F. Guillén, Adrian Tschoeglen Limba Engleză Hardback – 16 iun 2008
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Specificații
ISBN-13: 9780691131252
ISBN-10: 0691131252
Pagini: 280
Ilustrații: 3 line illus. 19 tables.
Dimensiuni: 166 x 234 x 26 mm
Greutate: 0.54 kg
Editura: Princeton University Press
Locul publicării:Princeton, United States
ISBN-10: 0691131252
Pagini: 280
Ilustrații: 3 line illus. 19 tables.
Dimensiuni: 166 x 234 x 26 mm
Greutate: 0.54 kg
Editura: Princeton University Press
Locul publicării:Princeton, United States
Notă biografică
Mauro F. Guillén is director of the Lauder Institute and the Dr. Felix Zandman Professor at the Wharton School of the University of Pennsylvania. His books include The Taylorized Beauty of the Mechanical and The Limits of Convergence (both Princeton). Adrian Tschoegl is lecturer in management at the Wharton School and has written extensively about international banking.
Descriere
In 2004, Spain's Banco Santander purchased Britain's Abbey National Bank in a deal valued at fifteen billion dollars - an acquisition that made Santander one of the ten largest financial institutions in the world. This work reveals how strategic decisions made by the family drove Santander's unprecedented rise to global prominence.