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Building Better Brands de Elton Mayfield

Building Better Brands

Autor Elton Mayfield
en Limba Engleză Hardback – 9 ian 2024

Preț: 15871 lei

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Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781642259322
ISBN-10: 1642259322
Pagini: 192
Dimensiuni: 150 x 230 x 22 mm
Greutate: 0.42 kg
Editura: Advantage Media Group, Inc.

Notă biografică

ELTON MAYFIELD was born into a DIY, construction family where he was taught to take pride in what you can build for others. With this legacy, he co-founded ER Marketing in 2001 where he still serves as President. With a special emphasis on the construction industry for over twenty years, Elton and his team have helped businesses transform their brands and revitalize their B2B marketing and operational tactics. When he¿s not helping clients build brands, he can be found speaking at events, traveling with his family, and cheering on the Kansas City Chiefs and Royals. And there¿s a chance you can find him at a Jimmy Buffett concert, too.

Cuprins

Introduction: Pride in What We Build
Part One: Survey
Building Your Brand
Your Brand Neighborhood
Analyzing the Structure
Part Two: Blueprint
Assess, Review, Draft
Strong Mission Foundation
The Features of Your Brand
Part Three: Build
Pardon Our Dust
Curb Appeal
Preparing for Visitors
Keeping Up to Code
Conclusion: Pride in What Yoüve Built
About the Author