Learn to transform your business into a dragon: an agile company fit to adapt, innovate and thrive even in disruptive times. Unlike unicorns, which, for all their popularity, tend to rely on risky and experimental business models, dragons are established companies that continue to leverage their original startup mentality to systematically innovate their way to profitability. What makes dragons so much more interesting to executives than unicorns is that they are not built merely on potential and popularity, but on purposeful reinvention, scalable market dominance, and a commitment to long term success. Maybe the best part about the dragon model is that, equipped with the right roadmap and the right set of tools, any business can learn to become more agile and transform itself into a dragon. In this book, you will learn: - How dragons turn emerging market trends into transformative business opportunities. - How experiences have become as important to consumers as goods and services. - What key technologies every business must adopt to remain competitive. - What digital transformation is, and what it really means to your business. - The role that leadership plays in driving culture change and digital transformation. - How to teach your organization to adapt to change and evolve faster than it ever has. - How to not only adapt to disruption but turn it into a profitable business model. With bonus insights from SAP, HP, IBM and more, this book will help you get to a sustainable, scalable level of digital excellence.