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Building Products for the Enterprise de Blair Reeves

Building Products for the Enterprise

Autor Blair Reeves, Benjamin Gaines
en Limba Engleză Paperback – 12 mar 2018

Building high-quality software products for business and enterprises of all sizes is a distinctly different challenge than building for the consumer market. "Move fast and break things" doesn't work for enterprises with highly specialized needs and when critical business functions are at stake. Product Managers in enterprise software face a range of unique challenges in our business, which has a tremendous impact on how we do our jobs, compared to our colleagues building for consumers.

In this practical guide, Blair Reeves, Product Principal at SAS Software, and Benjamin Gaines, Group Product Manager for Adobe Analytics, provide clear lessons for enterprise product managers that explain these challenges and provide proven strategies to overcome them. You'll learn about the critical differences between the enterprise and consumer markets, why this is so critical for Product Managers to understand, and the three core domains of knowledge that every enterprise PM must master to excel in their craft.

You'll also read about the diverse experiences of other enterprise Product Managers from across our industry and how they have dealt with similar issues to build the most high-impact software solutions for the enterprise today.

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Specificații

ISBN-13: 9781492024781
ISBN-10: 1492024783
Pagini: 150
Dimensiuni: 153 x 227 x 13 mm
Greutate: 0.27 kg
Editura: O'Reilly

Descriere

Building high-quality software products for business and enterprises of all sizes is a distinctly different challenge than building for the consumer market. "Move fast and break things" doesn't work for enterprises with highly specialized needs and when critical business functions are at stake. Product Managers in enterprise software face a range of unique challenges in our business, which has a tremendous impact on how we do our jobs, compared to our colleagues building for consumers.

In this practical guide, Blair Reeves, Product Principal at SAS Software, and Benjamin Gaines, Group Product Manager for Adobe Analytics, provide clear lessons for enterprise product managers that explain these challenges and provide proven strategies to overcome them. You'll learn about the critical differences between the enterprise and consumer markets, why this is so critical for Product Managers to understand, and the three core domains of knowledge that every enterprise PM must master to excel in their craft.

You'll also read about the diverse experiences of other enterprise Product Managers from across our industry and how they have dealt with similar issues to build the most high-impact software solutions for the enterprise today.

Notă biografică

Blair Reeves is a Director of Product Management at Salesforce, and has previously held senior product and leadership roles at SAS, Demandware and IBM. He speaks, writes, and consults on product management in enterprise software, remote workforces, and other topics. Blair is an avid hiker, writes and codes creatively, and believes inspired products are built first in the gym. He has an annoying Twitter habit at @BlairReeves.
Ben Gaines is a Group Product Manager for Adobe Analytics Cloud. In this role, he works closely with Adobe customers to understand their needs and guide the product strategy to address their most pressing problems. A native Bostonian transplanted to Salt Lake City, Ben plays basketball compulsively, and also enjoys cooking, tourism, and playing with his four kids. You can consume Ben's every waking thought on Twitter at @benjamingaines.