MTV. Pixar. Target. Twitter. They are names recognized around the world today, but just how did these companies grow into global giants? Creative Education's popular Built for Success series now spotlights four more flourishing corporations and introduces the leaders who guided them to prominence. Each title surveys the featured company's complete history, examining its triumphs and failures, products and innovations, and the impact it has had on the lives of people around the globe. An outstanding resource for STEM units on contemporary technology and industry. In this title, take a look at the origins, leaders, growth, and innovations of MTV, the music video channel founded in 1981, which is one of cable television's leading entertainment channels today.