Join the conversation with one of sociology’s best-known thinkers.  

The Third Edition of Introduction to Sociology, thoroughly revised and updated, continues to show students the relevance of the introductory sociology course to their lives. While providing a rock-solid foundation, Ritzer illuminates traditional sociological concepts and theories, as well as some of the most compelling contemporary social phenomena: globalization, consumer culture, the Internet, and the “McDonaldization” of society. As technology flattens the globe, students are challenged to apply a sociological perspective to their world, and to see how “public” sociologists are engaging with the critical issues of today.  

Contributor to the SAGE Teaching Innovations and Professional Development Award  
Find out more at www.sagepub.com/sociologyaward