The book explores businesses concepts in very simple and understandable terms, covering what business persons and entrepreneurs might want to keep in mind while pursuing a business venture anywhere in the world with examples and case studies from around the world. The literary has come with years of collecting methodology and studying businesses through working and studying. Everyday asked questions about business and making it in the world of true business, focused on maintaining integrity and a sustainable profit. It is for anyone young or old, thinking of starting a business or wanting to expand their business using simple but yet effective universally known business concepts While business concepts remain the same globally, sustaining the business and making good profit margins while increasing ones target market, varies completely from different and not easy to understand aspects; like culture, literacy, tradition and the environment. The book provides a comparative analysis from literary, social interaction and personal observation on how business has been transacted in different parts of the world while providing sound advice on best and workable practices. This book is for the reader to make cents or sense of the world of Business. May it inspire and educate ones looking to understand and manage their businesses with sustainable success and consistent increased profit margins.