Cantitate/Preț
Produs

Business Chemistry – How to Build and Sustain Thriving Businesses in the Chemical Industry

Autor J Leker
en Limba Engleză Hardback – 15 feb 2018
Business Chemistry: How to Build and Sustain Thriving Businesses in the Chemical Industry is a concise text aimed at chemists, other natural scientists, and engineers who want to develop essential management skills. Written in an accessible style with the needs of managers in mind, this book provides an introduction to essential management theory, models, and practical tools relevant to the chemical industry and associated branches such as pharmaceuticals and consumer goods. Drawing on first-hand management experience and in-depth research projects, the authors of this book outline the key topics to build and sustain businesses in the chemical industry. The book addresses important topics such as strategy and new business development, describes global trends that shape chemical companies, and looks at recent issues such as business model innovation. Features of this practitioner-oriented book include: * Eight chapters covering all the management topics relevant to chemists, other natural scientists and engineers. * Chapters co-authored by experienced practitioners from companies such as Altana, A.T. Kearney, and Evonik Industries. * Featured examples and cases from the chemical industry and associated branches throughout chapters to illustrate the practical relevance of the topics covered. * Contemporary issues such as business model design, customer and supplier integration, and business co-operation.
Citește tot Restrânge

Preț: 61590 lei

Preț vechi: 66946 lei
-8% Nou

Puncte Express: 924

Preț estimativ în valută:
11786 12360$ 9828£

Carte tipărită la comandă

Livrare economică 08-22 ianuarie 25

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781118858493
ISBN-10: 1118858492
Pagini: 352
Dimensiuni: 152 x 229 x 20 mm
Greutate: 0.54 kg
Editura: Wiley
Locul publicării:Chichester, United Kingdom

Public țintă

∗ Chemists and natural scientists who want to develop essential management skills in the chemical industry or related sectors, e.g. pharmaceuticals or biotechnology.
∗ Business (MBA) students planning to start a career in marketing, innovation management, new business development or corporate strategy in the chemical industry or related sectors.
∗ Students studying an interdisciplinary field between natural sciences and business administration (e.g. Business chemistry).  ∗ Chemists and natural scientists who want to develop essential management skills in the chemical industry or related sectors, e.g. pharmaceuticals or biotechnology. ∗ Business (MBA) students planning to start a career in marketing, innovation management, new business development or corporate strategy in the chemical industry or related sectors. ∗ Students studying an interdisciplinary field between natural sciences and business administration (e.g. Business chemistry).  

Cuprins


Notă biografică

Jens Leker is the Director of the Institute of Business Administration at the Department of Chemistry and Pharmacy, University of Münster, Germany. His research focuses on forecasting techniques, open innovation, and knowledge sharing in R&D collaboration in the chemical industry. He is a member of the German Chemical Society (GDCh), Head of the Advisory Board of the International Society of Professional Innovation Management (ISPIM), and Editor-in-Chief of the Journal of Business Chemistry. Carsten Gelhard is an Assistant Professor of Product-Market Relations at the Facultyof Engineering Technology of the University of Twente, The Netherlands. His research is atthe intersection of marketing, innovation management, and operations management. He is a member of the Society of Professional Innovation Management (ISPIM) and a legate at the Global Innovation and Knowledge Academy (GIKA). Dr. Carsten Gelhard is also co-founder and managing director at ThinkPals. Stephan von Delft is a Lecturer in Strategy at the Adam Smith Business School, University of Glasgow, Scotland. His research focuses on business model design, business model innovation, and organizational capabilities in the chemical industry. He is a member of the German Chemical Society (GDCh), the Strategic Management Society (SMS), and a member of the Scientific Panel of the International Society of Professional Innovation Management (ISPIM).

Descriere

There is a growing need in the chemical industry for trained specialists who have not only a solid chemical knowledge, but also a basic understanding of the underlying management processes; this book specifically addresses this need.