Business Chemistry – How to Build and Sustain Thriving Businesses in the Chemical Industry
Autor J Lekeren Limba Engleză Hardback – 15 feb 2018
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Specificații
ISBN-13: 9781118858493
ISBN-10: 1118858492
Pagini: 352
Dimensiuni: 152 x 229 x 20 mm
Greutate: 0.54 kg
Editura: Wiley
Locul publicării:Chichester, United Kingdom
ISBN-10: 1118858492
Pagini: 352
Dimensiuni: 152 x 229 x 20 mm
Greutate: 0.54 kg
Editura: Wiley
Locul publicării:Chichester, United Kingdom
Public țintă
∗ Chemists and natural scientists who want to develop essential management skills in the chemical industry or related sectors, e.g. pharmaceuticals or biotechnology.
∗ Business (MBA) students planning to start a career in marketing, innovation management, new business development or corporate strategy in the chemical industry or related sectors.
∗ Students studying an interdisciplinary field between natural sciences and business administration (e.g. Business chemistry). ∗ Chemists and natural scientists who want to develop essential management skills in the chemical industry or related sectors, e.g. pharmaceuticals or biotechnology. ∗ Business (MBA) students planning to start a career in marketing, innovation management, new business development or corporate strategy in the chemical industry or related sectors. ∗ Students studying an interdisciplinary field between natural sciences and business administration (e.g. Business chemistry).
Cuprins
Notă biografică
Jens Leker is the Director of the Institute of Business Administration at the Department of Chemistry and Pharmacy, University of Münster, Germany. His research focuses on forecasting techniques, open innovation, and knowledge sharing in R&D collaboration in the chemical industry. He is a member of the German Chemical Society (GDCh), Head of the Advisory Board of the International Society of Professional Innovation Management (ISPIM), and Editor-in-Chief of the Journal of Business Chemistry. Carsten Gelhard is an Assistant Professor of Product-Market Relations at the Facultyof Engineering Technology of the University of Twente, The Netherlands. His research is atthe intersection of marketing, innovation management, and operations management. He is a member of the Society of Professional Innovation Management (ISPIM) and a legate at the Global Innovation and Knowledge Academy (GIKA). Dr. Carsten Gelhard is also co-founder and managing director at ThinkPals. Stephan von Delft is a Lecturer in Strategy at the Adam Smith Business School, University of Glasgow, Scotland. His research focuses on business model design, business model innovation, and organizational capabilities in the chemical industry. He is a member of the German Chemical Society (GDCh), the Strategic Management Society (SMS), and a member of the Scientific Panel of the International Society of Professional Innovation Management (ISPIM).
Descriere
There is a growing need in the chemical industry for trained specialists who have not only a solid chemical knowledge, but also a basic understanding of the underlying management processes; this book specifically addresses this need.