In this book I have provided a group of practical exercises and topics that small business can identify, modify and incorporate into their business. This will allow you to increase sales, profits and sustainable growth. It is a distillation of experiences and processes that I have been exposed to over the years. I share many of these in my workshops. All of the material provided is well within the working skill sets for the average business owner. There are no special skills required, only a willingness to buckle down and do what is necessary.