Business Communication Essentials: International Version
Autor Courtland Bovee, John V. Thillen Limba Engleză Paperback – 29 dec 2008
Business Communication Essentials, Fourth Edition, helps you prepare students for the demands they’ll face on the job. Only Bovée/Thill texts thoroughly address the new-media skills that employees are expected to have in today’s business environment. Business Communication Essentials presents these technologies in the context of proven communication strategies and essential business English skills.
The fourth edition brings the newest Web 2.0 technologies to life, explaining how tools like blogs and social networks can successfully bring businesses and consumers into a meaningful and profitable dialog. Traditional communications skills become the foundation for making use of these new and essential mediums.
Accompanied bymybcommlab - the online study tool that helps Professors transform Business Communication students into polished professionals ready to tackle the rigors of today’s business landscape. Professors can ASSESS their students’ English & grammar Skills and Students have the chance to PRACTICE the areas in which they are weak, and POLISH their Communication skills for the workplace.
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Specificații
ISBN-13: 9780138004798
ISBN-10: 013800479X
Pagini: 528
Dimensiuni: 216 x 276 mm
Greutate: 1.05 kg
Ediția:4Nouă
Editura: Pearson Education
Colecția Pearson Education
Locul publicării:Upper Saddle River, United States
ISBN-10: 013800479X
Pagini: 528
Dimensiuni: 216 x 276 mm
Greutate: 1.05 kg
Ediția:4Nouă
Editura: Pearson Education
Colecția Pearson Education
Locul publicării:Upper Saddle River, United States
Cuprins
Prologue: Building a Career with Your Communication Skills
Unit 1: Business Communication Foundations
Chapter 1: Understanding Business Communication in Today’s Workplace
Chapter 2: Mastering Interpersonal Communication
Unit 2: The Three-Step Writing Process
Chapter 3: Planning Business Messages
Chapter 4: Writing Business Messages
Chapter 5: Completing Business Messages
Unit 3: Brief Business Messages
Chapter 6: Crafting Messages for Electronic Media
Chapter 7: Writing Routine and Positive Messages
Chapter 8: Writing Negative Messages
Chapter 9: Writing Persuasive Messages
Unit 4: Longer Business Messages
Chapter 10: Understanding and Planning Reports and Proposals
Chapter 11: Composing and Completing Reports and Proposals
Chapter 12: Developing Oral and Online Presentations
Unit 5: Employment Messages and Job Interviews
Chapter 13: Building Careers and Writing Résumés
Chapter 14: Applying and Interviewing for Employment
Appendix A: Format and Layout of Business Documents
Appendix B: Documentation of Report Sources
Appendix C: Correction Symbols
Video Guide
Handbook of Grammar, Mechanics, and Usage
Answer Key
References
Acknowledgments
Index
Unit 1: Business Communication Foundations
Chapter 1: Understanding Business Communication in Today’s Workplace
Chapter 2: Mastering Interpersonal Communication
Unit 2: The Three-Step Writing Process
Chapter 3: Planning Business Messages
Chapter 4: Writing Business Messages
Chapter 5: Completing Business Messages
Unit 3: Brief Business Messages
Chapter 6: Crafting Messages for Electronic Media
Chapter 7: Writing Routine and Positive Messages
Chapter 8: Writing Negative Messages
Chapter 9: Writing Persuasive Messages
Unit 4: Longer Business Messages
Chapter 10: Understanding and Planning Reports and Proposals
Chapter 11: Composing and Completing Reports and Proposals
Chapter 12: Developing Oral and Online Presentations
Unit 5: Employment Messages and Job Interviews
Chapter 13: Building Careers and Writing Résumés
Chapter 14: Applying and Interviewing for Employment
Appendix A: Format and Layout of Business Documents
Appendix B: Documentation of Report Sources
Appendix C: Correction Symbols
Video Guide
Handbook of Grammar, Mechanics, and Usage
Answer Key
References
Acknowledgments
Index
Caracteristici
For Business Communication courses in any curriculum.
Business Communication Essentials, Fourth Edition, helps you prepare students for the demands they’ll face on the job. Only Bovée/Thill texts thoroughly address the new-media skills that employees are expected to have in today’s business environment. Business Communication Essentials presents these technologies in the context of proven communication strategies and essential business English skills.
The fourth edition brings the newest Web 2.0 technologies to life, explaining how tools like blogs and social networks can successfully bring businesses and consumers into a meaningful and profitable dialog. Traditional communications skills become the foundation for making use of these new and essential mediums.
Total Teaching and Learning Solution: Business Communication Essentials is a fully integrated presentation of communication fundamentals.
DEVELOPING Essentials: Chapter content develops, explains, and elaborates on concepts with a concise, carefully organized presentation of textual and visual material.
REINFORCING Essentials: Student success in business communication depends on practice, analysis, and reinforcement. The hundreds of business English exercises and activities are sorted by category for easy access.
New! Accompanied by mybcommlab - the online study tool that helps Professors transform Business Communication students into polished professionals ready to tackle the rigors of today’s business landscape. Professors can ASSESS their students’ English & grammar Skills and Students have the chance to PRACTICE the areas in which they are weak, and POLISH their Communication skills for the workplace. mybcommlab features:
NEW! Up-to-the-Minute Content with “Real-Time Updates”: A unique new electronic update service, Business Communication Essentials “Real-Time Updates,” uses web and newsfeed technologies to keep instructors and students current. This resource is embedded in mybcommlab for your convenience!
Unmatched Coverage of Modern Communication Technologies: Vital topics in communication technology are interwoven throughout the text and include (but are not limited to):
Updated! “Reviewing Key Points”: Gives students another opportunity to confirm their understanding of essential content.
Business Communication Essentials, Fourth Edition, helps you prepare students for the demands they’ll face on the job. Only Bovée/Thill texts thoroughly address the new-media skills that employees are expected to have in today’s business environment. Business Communication Essentials presents these technologies in the context of proven communication strategies and essential business English skills.
The fourth edition brings the newest Web 2.0 technologies to life, explaining how tools like blogs and social networks can successfully bring businesses and consumers into a meaningful and profitable dialog. Traditional communications skills become the foundation for making use of these new and essential mediums.
Total Teaching and Learning Solution: Business Communication Essentials is a fully integrated presentation of communication fundamentals.
- Text: The concise, 14-chapter text has clear advice with annotated model documents across the full range of contemporary media.
- Workbook: The integrated workbook, Improve Your Grammar, Mechanics, and Usage, appears at the end of every chapter.
- Handbook: The Handbook of Grammar, Mechanics, and Usage located at the end of the book serves as a convenient reference for students.
- Online Resources: Introducing mybcommlab, where comprehensive resources for business communication are just a click away! In addition, the unique, author-vetted, Real-Time Update website and business communication blog provides fresh content throughout the course.
DEVELOPING Essentials: Chapter content develops, explains, and elaborates on concepts with a concise, carefully organized presentation of textual and visual material.
- Three-Step Writing Process: Business Communication Essentials adapts the three-step process to every category of message and medium, from traditional memos to contemporary podcasts and wikis.
- Emphasis on Exercises: Students are given a number of opportunities to improve grammar, punctuation, style, usage, and writing skills with “Test Your Knowledge” and “Apply Your Knowledge” questions, “Practice Your Knowledge” activities and exercises, and “Expand Your Knowledge” web resources.
REINFORCING Essentials: Student success in business communication depends on practice, analysis, and reinforcement. The hundreds of business English exercises and activities are sorted by category for easy access.
New! Accompanied by mybcommlab - the online study tool that helps Professors transform Business Communication students into polished professionals ready to tackle the rigors of today’s business landscape. Professors can ASSESS their students’ English & grammar Skills and Students have the chance to PRACTICE the areas in which they are weak, and POLISH their Communication skills for the workplace. mybcommlab features:
- Activities for every facet of the course to keep students working towards key learning objectives:
- Writing
- Grammar
- Presentation skills
- Pre-Test/Post Test Assessment to measure student progress and hold students accountable.
- Customized Study Plan to keep students on track throughout the semester.
- New! Grammar Diagnostic Study Plan embedded in mybcommlab
- Model Documents that helps students understand the “why” & “how” of polished communication.
- Video Applications personify the concepts covered in lecture.
- Online Assignments, Quizzes, & Tests allowing you to run online sections of your course with ease.
- New! Revised Test Bank questions
- Gradebook collects all assignments done in the course and lets you manage all your grades in one place.
- Robust Reporting allows you to run a number of activity reports for single or multiple students, assignments, and sections.
- Built in Communication Tools offers a complete email and announcement functionality so you can communicate with just one student, a specific section or your entire course roster.
NEW! Up-to-the-Minute Content with “Real-Time Updates”: A unique new electronic update service, Business Communication Essentials “Real-Time Updates,” uses web and newsfeed technologies to keep instructors and students current. This resource is embedded in mybcommlab for your convenience!
Unmatched Coverage of Modern Communication Technologies: Vital topics in communication technology are interwoven throughout the text and include (but are not limited to):
- Web 2.0
- Blogs
- Electronic whiteboards
- Global Positioning System (GPS)
- Online survey tools
- Internet telephony (VoIP)
- Really Simple Syndication (RSS)
- Instant messaging
- Social tagging
- Groupware and shared online workspaces
- Meeting in virtual world
- Improving a customer letter through careful revision
- Video blogging
- Opt-in email for promotions
- Effective chronological resume
- New section on employer expectations
- Reorganized Chapter 2 to give equal emphasis to teamwork, etiquette, meetings, listening, and nonverbal communication
- Updated coverage of electronic media
- Simplified coverage of evaluating content, style, and tone
- New discussion of social media
- Email, IM, blog, and podcast sections revised to follow three-step writing process
- Expanded discussion of business uses of blogging
- New section on organizing website content
- Revised coverage of what employers look for in an interview
Updated! “Reviewing Key Points”: Gives students another opportunity to confirm their understanding of essential content.
Caracteristici noi
New! Accompanied by mybcommlab - the online study tool that helps Professors transform Business Communication students into polished professionals ready to tackle the rigors of today’s business landscape. Professors can ASSESS their students’ English & grammar Skills and Students have the chance to PRACTICE the areas in which they are weak, and POLISH their Communication skills for the workplace. mybcommlab features:
NEW! Up-to-the-Minute Content with “Real-Time Updates”: A unique new electronic update service, Business Communication Essentials “Real-Time Updates,” uses web and newsfeed technologies to keep instructors and students current. Visit real-timeupdates.com for more information.
NEW! Model Documents: Nearly 50% of the annotated model documents are new or updated in the 4th edition of Business Communication Essentials. They cover topics such as:
NEW! Updated Content:
Updated! “Reviewing Key Points”: Gives students another opportunity to confirm their understanding of essential content.
- Activities for every facet of the course to keep students working towards key learning objectives:
- Writing
- Grammar
- Presentation skills
- Pre-Test/Post Test Assessment to measure student progress and hold students accountable.
- Customized Study Plan to keep students on track throughout the semester.
- New! Grammar Diagnostic Study Plan embedded in mybcommlab
- Model Documents that helps students understand the “why” & “how” of polished communication.
- Video Applications personify the concepts covered in lecture.
- Online Assignments, Quizzes, & Tests allowing you to run online sections of your course with ease.
- New! Revised Test Bank questions
- Gradebook collects all assignments done in the course and lets you manage all your grades in one place.
- Robust Reporting allows you to run a number of activity reports for single or multiple students, assignments, and sections.
- Built in Communication Tools offers a complete email and announcement functionality so you can communicate with just one student, a specific section or your entire course roster.
NEW! Up-to-the-Minute Content with “Real-Time Updates”: A unique new electronic update service, Business Communication Essentials “Real-Time Updates,” uses web and newsfeed technologies to keep instructors and students current. Visit real-timeupdates.com for more information.
NEW! Model Documents: Nearly 50% of the annotated model documents are new or updated in the 4th edition of Business Communication Essentials. They cover topics such as:
- Meeting in virtual world
- Improving a customer letter through careful revision
- Video blogging
- Opt-in email for promotions
- Effective chronological resume
NEW! Updated Content:
- New section on employer expectations
- Reorganized Chapter 2 to give equal emphasis to teamwork, etiquette, meetings, listening, and nonverbal communication
- Updated coverage of electronic media
- Simplified coverage of evaluating content, style, and tone
- New discussion of social media
- Email, IM, blog, and podcast sections revised to follow three-step writing process
- Expanded discussion of business uses of blogging
- New section on organizing website content
- Revised coverage of what employers look for in an interview
Updated! “Reviewing Key Points”: Gives students another opportunity to confirm their understanding of essential content.