Business Development For Dummies
Autor A. Kennedyen Limba Engleză Paperback – 5 mar 2015
Realising that you can't just "hire a sales guy" and expect immediate results is one of the toughest lessons small business CEOs have to learn. Developing a business is about more than just gaining customers - it's about integrating every facet of your business in an overarching strategy that continually works toward growth. Business Development For Dummies provides a model, and teaches you what you need to know to make it work for your business.
- Learn the core concepts of business development, and how it differs from sales
- Build a practical, step-by-step business development strategy
- Incorporate marketing, sales, and customer management in general planning
- Develop and implement a growth-enhancing partnership strategy
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Specificații
ISBN-13: 9781118962718
ISBN-10: 1118962710
Pagini: 424
Dimensiuni: 189 x 247 x 24 mm
Greutate: 0.73 kg
Editura: Wiley
Locul publicării:Chichester, United Kingdom
ISBN-10: 1118962710
Pagini: 424
Dimensiuni: 189 x 247 x 24 mm
Greutate: 0.73 kg
Editura: Wiley
Locul publicării:Chichester, United Kingdom
Public țintă
Primary market: owners/operators of small/medium B2B and B2C companies.Secondary market: Sales and marketing professionals looking for practical advice on business development
Notă biografică
Descriere
Growing a small business requires more than just sales Business Development For Dummies helps maximise the growth of small- or medium-sized businesses, with a step-by-step model for business development designed specifically for B2B or B2C service firms.