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Business Economics

Autor Maria Moschandreas, Maria Moscheandreas, Moschandreas Maria
en Limba Engleză Paperback – 31 oct 1999
Focusing on the nature, scope and the functioning of business enterprises, this book synthesises traditional and modern economic concepts and tools of analysis to build a coherent analytical framework capable of dealing with questions of direct relevance to business. It uses real world examples and case studies drawn from a variety of sources.
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Specificații

ISBN-13: 9781861523990
ISBN-10: 1861523998
Pagini: 424
Dimensiuni: 183 x 251 x 24 mm
Greutate: 0.79 kg
Ediția:Revised
Editura: Cengage Learning
Locul publicării:United Kingdom

Notă biografică

Maria Moschandreas studied economics in Athens and at the London School of Economics and spent four years in auditing and consultancy work before embarking upon an academic career. She has taught business economics to a variety of undergraduate and postgraduate courses, and wrote this text while a Principal Lecturer in Economics at the Middlesex University Business School.

Cuprins

1. Introduction and Book Outline 2. Industrial and Market Structure 3. The Nature of the Firm 4. The Internal Organization of Firms 5. Entrepreneurship and Profit 6. Production and Costs 7. Consumer Behaviour and the Market Demand 8. Business Strategy in Different Market Structures 9. Strategic Behaviour by Firms 10. Alternative Business Objectives 11. Corporate Governance 12. Multi-Market Firms 13. Pricing of Multi-Market Firms in Theory and Practice 14. Ownership and the Capital Structure of Firms 15. The Economics of Human Resource Management 16. Competition Policy, Privatisation and De-Regulation References Index

Recenzii

1. Introduction and Book Outline 2. Industrial and Market Structure 3. The Nature of the Firm 4. The Internal Organization of Firms 5. Entrepreneurship and Profit 6. Production and Costs 7. Consumer Behaviour and the Market Demand 8. Business Strategy in Different Market Structures 9. Strategic Behaviour by Firms 10. Alternative Business Objectives 11. Corporate Governance 12. Multi-Market Firms 13. Pricing of Multi-Market Firms in Theory and Practice 14. Ownership and the Capital Structure of Firms 15. The Economics of Human Resource Management 16. Competition Policy, Privatisation and De-Regulation References Index