Business Essentials Plus Mybizlab
Pearsonen Paperback – 31 dec 2008
This #1 brief Introduction to Business text continues to provide a solid foundation of the essential topics a beginning business student needs to understand.
The 7th edition was revised with updated content, a modern design, and engaging media for today’s students. Media can be found in myBIZlab, an online system which provides students with extensive online resources, assessment, and actual interaction with business topics.
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Specificații
ISBN-13: 9780135080276
ISBN-10: 0135080274
Ediția:7Nouă
Editura: Pearson P T R
Locul publicării:Upper Saddle River, United States
ISBN-10: 0135080274
Ediția:7Nouă
Editura: Pearson P T R
Locul publicării:Upper Saddle River, United States
Cuprins
Part I: The Contemporary Business World
Chapter 1: The U.S. Business Environment
Chapter 2: Business Ethics and Social Responsibility
Chapter 3: Entrepreneurship, New Ventures, and Business Ownership
Chapter 4: The Global Context of Business
Part II: The Business of Managing
Chapter 5: Business Management
Chapter 6: Organizing the Business
Chapter 7: Operations Management and Quality
Part III: People in Organizations
Chapter 8: Employee Behavior and Motivation
Chapter 9: Leadership and Decision Making
Chapter 10: Human Resource Management and Labor Relations
Part IV: Principles of Marketing
Chapter 11: Marketing Processes and Consumer Behavior
Chapter 12: Pricing, Distributing, and Promoting Products
Part V: Managing Information
Chapter 13: Information Technology for Business
Chapter 14: The Role of Accountants and Accounting Information
Part VI: Financial Issues
Chapter 15: Money and Banking
Chapter 16: Managing Finances
Appendices
Appendix I: Risk Management
Appendix II: The Legal Context of Business
Appendix III: Managing Your Personal Finances
Notes, Sources, and Credits
Glindex
Chapter 1: The U.S. Business Environment
Chapter 2: Business Ethics and Social Responsibility
Chapter 3: Entrepreneurship, New Ventures, and Business Ownership
Chapter 4: The Global Context of Business
Part II: The Business of Managing
Chapter 5: Business Management
Chapter 6: Organizing the Business
Chapter 7: Operations Management and Quality
Part III: People in Organizations
Chapter 8: Employee Behavior and Motivation
Chapter 9: Leadership and Decision Making
Chapter 10: Human Resource Management and Labor Relations
Part IV: Principles of Marketing
Chapter 11: Marketing Processes and Consumer Behavior
Chapter 12: Pricing, Distributing, and Promoting Products
Part V: Managing Information
Chapter 13: Information Technology for Business
Chapter 14: The Role of Accountants and Accounting Information
Part VI: Financial Issues
Chapter 15: Money and Banking
Chapter 16: Managing Finances
Appendices
Appendix I: Risk Management
Appendix II: The Legal Context of Business
Appendix III: Managing Your Personal Finances
Notes, Sources, and Credits
Glindex
Notă biografică
Ronald J. Ebert is Emeritus Professor at the University of Missouri-Columbia where he lectures in the Management Department and serves as advisor to students and student organizations. Dr. Ebert draws upon more than 30 years of teaching experience at such schools as Sinclair College, University of Washington, University of Missouri, Lucian Blaga University of Sibiu (Romania), and Consortium International University (Italy). His consulting alliances include such firms as Mobay Corporation, j Kraft Foods, Oscar Mayer, Atlas Powder, and John Deere. He has designed and conducted management development programs for such diverse clients as the American Public Power Association, the United States Savings and Loan League, and the Central Missouri Manufacturing Training Consortium.
His experience as a practitioner has fostered an advocacy for integrating concepts f with best business practices in business education. The five business books he has written include translations in Spanish, Chinese, Malaysian, and Romanian languages. Dr. Ebert has served as the editor of the Journal of Operations Management. He is a past-president and fellow of the Decision Sciences Institute. He has served as consultant and external evaluator for Quantitative Reasoning for Business Studies an introduction-to-business project sponsored by the National Science Foundation.
Ricky W. Griffin is Distinguished Professor of Management and holds the Blocker Chair in Business in the Mays School of Business at Texas A&M University. He also currently serves as executive associate dean. He previously served as Head of the Department of Management and as director of the Center for Human Resource Management at Texas A&M. His research interests include workplace aggression and violence, executive skills and decision making, and workplace culture. Dr. Griffin's research has been published in such journals as Academy of Management Review, Academy of Management Journal, Administrative Science Quarterly, and Journal of Management. He has also served as editor of Journal of Management. Dr. Griffin has consulted with such organizations as Texas Instruments, Tenneco, Amoco, Compaq Computer, and Continental Airlines.
Dr. Griffin has served the Academy of Management as chair of the organizational behavior division. He has also served as president of the southwest division of the Academy of Management and on the Board of Directors of the Southern Management Association. He is a fellow of both the Academy of Management and the Southern Management Association. He is also the author of several successful textbooks, each of which is a market leader. In addition, they are widely used in dozens of countries and have been translated into numerous foreign languages, including Spanish, Polish, Malaysian, and Russian.
His experience as a practitioner has fostered an advocacy for integrating concepts f with best business practices in business education. The five business books he has written include translations in Spanish, Chinese, Malaysian, and Romanian languages. Dr. Ebert has served as the editor of the Journal of Operations Management. He is a past-president and fellow of the Decision Sciences Institute. He has served as consultant and external evaluator for Quantitative Reasoning for Business Studies an introduction-to-business project sponsored by the National Science Foundation.
Ricky W. Griffin is Distinguished Professor of Management and holds the Blocker Chair in Business in the Mays School of Business at Texas A&M University. He also currently serves as executive associate dean. He previously served as Head of the Department of Management and as director of the Center for Human Resource Management at Texas A&M. His research interests include workplace aggression and violence, executive skills and decision making, and workplace culture. Dr. Griffin's research has been published in such journals as Academy of Management Review, Academy of Management Journal, Administrative Science Quarterly, and Journal of Management. He has also served as editor of Journal of Management. Dr. Griffin has consulted with such organizations as Texas Instruments, Tenneco, Amoco, Compaq Computer, and Continental Airlines.
Dr. Griffin has served the Academy of Management as chair of the organizational behavior division. He has also served as president of the southwest division of the Academy of Management and on the Board of Directors of the Southern Management Association. He is a fellow of both the Academy of Management and the Southern Management Association. He is also the author of several successful textbooks, each of which is a market leader. In addition, they are widely used in dozens of countries and have been translated into numerous foreign languages, including Spanish, Polish, Malaysian, and Russian.
Caracteristici
For Introduction to Business courses
This #1 brief Introduction to Business text continues to provide a solid foundation of the essential topics a beginning business student needs to understand.
The 7th edition was revised with updated content, a modern design, and engaging media for today’s students. Media can be found in myBIZlab, an online system which provides students with extensive online resources, assessment, and actual interaction with business topics.
*NEW* Look and Feel
The book’s new modern design and improved art helps students who are visual learners better process and understand chapter content. The concise, revised text is a slimmer, more convenient volume for the on-the-go college student.
*NEW* “MANAGING FINANCES” CHAPTER
You asked for more finance content, and we’ve responded with an all-new chapter on managing finances, both business and personal. From basic principles, we push forward to explore debt and equity financing, risk, and maximizing capital growth. We also delve into securities markets and the opportunities they present to businesses and individuals.
*NEW* myBIZlab with Extensive Online Book Resources
The 7th edition features robust online resources at myBIZlab.com. Students will have access to informative and exciting supplemental text and media material, as well as the opportunity to practice what they’ve learned through interactive exercises with instant feedback. Students are also given context to the chapter material through text -specific interactive simulations.
The text resources that are found in myBIZlab are:
Other Points of Differentiation
*NEW* Glindex
In addition to the key terms sidebars from previous editions, the seventh edition also features a combined glossary and index to make it even easier to find the definitions of key terms and where they are referenced in the text.
*Updated* Chapter Case Vignettes
We’ve updated or completely replaced the chapter-opening cases, keeping them fresh, relevant, and up-to-date. Covering companies from Facebook to eBay to Apple, these chapter case vignettes pique students’ interest at the beginning of the chapter and reinforce concepts they’ve learned throughout the chapter at the end.
*Updated* “Entrepreneurship and New Ventures” Features
Whether working for a large corporation or starting their own business, students need to be both entrepreneurial and intrapreneurial. These popular boxed features, now updated, touch on entrepreneurs who have really made a difference.
*Updated* “What’s In It for Me?”
Opening each chapter, this section highlights the key aspects of the chapter and illustrates how these concepts are relevant to students' future careers in business.
*Updated* Say What You Mean
These sections focus on relevant issues concerning customer service, employee satisfaction, and key cultural differences in an increasingly globalized marketplace.
*NEW* Appendices
Appendices added for risk management, the legal context of business, and personal finance management.
This #1 brief Introduction to Business text continues to provide a solid foundation of the essential topics a beginning business student needs to understand.
The 7th edition was revised with updated content, a modern design, and engaging media for today’s students. Media can be found in myBIZlab, an online system which provides students with extensive online resources, assessment, and actual interaction with business topics.
*NEW* Look and Feel
The book’s new modern design and improved art helps students who are visual learners better process and understand chapter content. The concise, revised text is a slimmer, more convenient volume for the on-the-go college student.
*NEW* “MANAGING FINANCES” CHAPTER
You asked for more finance content, and we’ve responded with an all-new chapter on managing finances, both business and personal. From basic principles, we push forward to explore debt and equity financing, risk, and maximizing capital growth. We also delve into securities markets and the opportunities they present to businesses and individuals.
*NEW* myBIZlab with Extensive Online Book Resources
The 7th edition features robust online resources at myBIZlab.com. Students will have access to informative and exciting supplemental text and media material, as well as the opportunity to practice what they’ve learned through interactive exercises with instant feedback. Students are also given context to the chapter material through text -specific interactive simulations.
The text resources that are found in myBIZlab are:
- Building Your Business Skills activities are extended business problems presented throughout the text that ask students to use their critical thinking and problem-solving skills.
- Exercising Your Ethics allows students to explore ethical dilemmas and use critical thinking skills to solve them.
- Team Exercises gives students the experience of working collaboratively to tackle ethics issues.
- Video Exercises give students the opportunity to see how real business people apply concepts to help them in their daily lives.
- Self-Check Questions allow students to check their understanding of concepts within the chapter.
- Crafting a Business Plan provides practice in developing this important skill.
- Chapter Objectives
- Chapter Summary: provides students with an outline of the chapter, highlighting and summarizing key points of the material.
- Self-Study Quizzes - M/C, T/F, Essay: students can use for immediate feedback and instant review. All questions are tied to the chapter learning objectives.
- Student PowerPoint
- Student Narrated PowerPoints: Audio PowerPoints designed to help students summarize the key topic in the chapter and also additional online resources. They are available for review and lecture reinforcement.
- Interactive Exercises: include items such as document makeovers and Self Assessment Library to assess students skills in management.
- Mini-simulations: Allow students to interact and make decisions in common business situations in an online environment. These mini-simulations are scorable, and include reinforcement quizzes, outlines, glossaries, and book page remediation.
- Weblinks: links out to additional resources and information on the web. Each chapter contains links on Ethics, Global, Tech, Career, and Cool Stuff that coordinate with the topics covered in that chapter.
- Video Library: 3 -8 minutes videos across a variety of business topics, including Operations Management, Management, Management Information Systems, Marketing.
- End-of-Chapter Exercises: All End of Chapter resources are conveniently found in myBIZlab to allow student to complete the work and receive an instant grade as well as immediate feedback.
- Study Guide: PDF files of the Study Guide are available to students to download. The Study Guide features a review of chapter objectives by providing students with additional learning aids to reinforce what they learned in class.
- iPod files: Chapter Objectives and Summaries are available to download for studying on the go!
- Image Library: contains all the art, tables and photos from the text students can use for study or to create their own presentations
- eBook: includes a full eBook with a complete glossary and index, so students can get right to the topic they need. Students also can search for specific keywords or page numbers, highlight specific sections, enter notes right on the ebook page, and print reading assignments with notes for later review to help improve their understanding of key concepts.
- PDF's of text content
- Business Plan files: Data files or sample business plan documents to help students to complete the business plan activities and assignments in the book.
Other Points of Differentiation
*NEW* Glindex
In addition to the key terms sidebars from previous editions, the seventh edition also features a combined glossary and index to make it even easier to find the definitions of key terms and where they are referenced in the text.
*Updated* Chapter Case Vignettes
We’ve updated or completely replaced the chapter-opening cases, keeping them fresh, relevant, and up-to-date. Covering companies from Facebook to eBay to Apple, these chapter case vignettes pique students’ interest at the beginning of the chapter and reinforce concepts they’ve learned throughout the chapter at the end.
*Updated* “Entrepreneurship and New Ventures” Features
Whether working for a large corporation or starting their own business, students need to be both entrepreneurial and intrapreneurial. These popular boxed features, now updated, touch on entrepreneurs who have really made a difference.
*Updated* “What’s In It for Me?”
Opening each chapter, this section highlights the key aspects of the chapter and illustrates how these concepts are relevant to students' future careers in business.
*Updated* Say What You Mean
These sections focus on relevant issues concerning customer service, employee satisfaction, and key cultural differences in an increasingly globalized marketplace.
*NEW* Appendices
Appendices added for risk management, the legal context of business, and personal finance management.
Caracteristici noi
*NEW* Look and Feel
The book’s new modern design and improved art helps students who are visual learners better process and understand chapter content. The concise, revised text is a slimmer, more convenient volume for the on-the-go college student.
*NEW* “MANAGING FINANCES” CHAPTER
You asked for more finance content, and we’ve responded with an all-new chapter on managing finances, both business and personal. From basic principles, we push forward to explore debt and equity financing, risk, and maximizing capital growth. We also delve into securities markets and the opportunities they present to businesses and individuals.
*NEW* myBIZlab with Extensive Online Book Resources
The 7th edition features robust online resources at myBIZlab.com. Students will have access to informative and exciting supplemental text and media material, as well as the opportunity to practice what they’ve learned through interactive exercises with instant feedback. Students are also given context to the chapter material through text -specific interactive simulations.
The text resources that are found in myBIZlab are:
*NEW* Glindex
In addition to the key terms sidebars from previous editions, the seventh edition also features a combined glossary and index to make it even easier to find the definitions of key terms and where they are referenced in the text.
*Updated* Chapter Case Vignettes
We’ve updated or completely replaced the chapter-opening cases, keeping them fresh, relevant, and up-to-date. Covering companies from Facebook to eBay to Apple, these chapter case vignettes pique students’ interest at the beginning of the chapter and reinforce concepts they’ve learned throughout the chapter at the end.
*Updated* “Entrepreneurship and New Ventures” Features
Whether working for a large corporation or starting their own business, students need to be both entrepreneurial and intrapreneurial. These popular boxed features, now updated, touch on entrepreneurs who have really made a difference.
*Updated* “What’s In It for Me?”
Opening each chapter, this section highlights the key aspects of the chapter and illustrates how these concepts are relevant to students' future careers in business.
*Updated* Say What You Mean
These sections focus on relevant issues concerning customer service, employee satisfaction, and key cultural differences in an increasingly globalized marketplace.
*NEW* Appendices
Appendices added for risk management, the legal context of business, and personal finance management.
The book’s new modern design and improved art helps students who are visual learners better process and understand chapter content. The concise, revised text is a slimmer, more convenient volume for the on-the-go college student.
*NEW* “MANAGING FINANCES” CHAPTER
You asked for more finance content, and we’ve responded with an all-new chapter on managing finances, both business and personal. From basic principles, we push forward to explore debt and equity financing, risk, and maximizing capital growth. We also delve into securities markets and the opportunities they present to businesses and individuals.
*NEW* myBIZlab with Extensive Online Book Resources
The 7th edition features robust online resources at myBIZlab.com. Students will have access to informative and exciting supplemental text and media material, as well as the opportunity to practice what they’ve learned through interactive exercises with instant feedback. Students are also given context to the chapter material through text -specific interactive simulations.
The text resources that are found in myBIZlab are:
- Building Your Business Skills activities are extended business problems presented throughout the text that ask students to use their critical thinking and problem-solving skills.
- Exercising Your Ethics allows students to explore ethical dilemmas and use critical thinking skills to solve them.
- Team Exercises gives students the experience of working collaboratively to tackle ethics issues.
- Video Exercises give students the opportunity to see how real business people apply concepts to help them in their daily lives.
- Self-Check Questions allow students to check their understanding of concepts within the chapter.
- Crafting a Business Plan provides practice in developing this important skill.
- Chapter Objectives
- Chapter Summary: provides students with an outline of the chapter, highlighting and summarizing key points of the material.
- Self-Study Quizzes - M/C, T/F, Essay: students can use for immediate feedback and instant review. All questions are tied to the chapter learning objectives.
- Student PowerPoint
- Student Narrated PowerPoints: Audio PowerPoints designed to help students summarize the key topic in the chapter and also additional online resources. They are available for review and lecture reinforcement.
- Interactive Exercises: include items such as document makeovers and Self Assessment Library to assess students skills in management.
- Mini-simulations: Allow students to interact and make decisions in common business situations in an online environment. These mini-simulations are scorable, and include reinforcement quizzes, outlines, glossaries, and book page remediation.
- Weblinks: links out to additional resources and information on the web. Each chapter contains links on Ethics, Global, Tech, Career, and Cool Stuff that coordinate with the topics covered in that chapter.
- Video Library: 3 -8 minutes videos across a variety of business topics, including Operations Management, Management, Management Information Systems, Marketing.
- End-of-Chapter Exercises: All End of Chapter resources are conveniently found in myBIZlab to allow student to complete the work and receive an instant grade as well as immediate feedback.
- Study Guide: PDF files of the Study Guide are available to students to download. The Study Guide features a review of chapter objectives by providing students with additional learning aids to reinforce what they learned in class.
- iPod files: Chapter Objectives and Summaries are available to download for studying on the go!
- Image Library: contains all the art, tables and photos from the text students can use for study or to create their own presentations
- eBook: includes a full eBook with a complete glossary and index, so students can get right to the topic they need. Students also can search for specific keywords or page numbers, highlight specific sections, enter notes right on the ebook page, and print reading assignments with notes for later review to help improve their understanding of key concepts.
- PDF's of text content
- Business Plan files: Data files or sample business plan documents to help students to complete the business plan activities and assignments in the book.
*NEW* Glindex
In addition to the key terms sidebars from previous editions, the seventh edition also features a combined glossary and index to make it even easier to find the definitions of key terms and where they are referenced in the text.
*Updated* Chapter Case Vignettes
We’ve updated or completely replaced the chapter-opening cases, keeping them fresh, relevant, and up-to-date. Covering companies from Facebook to eBay to Apple, these chapter case vignettes pique students’ interest at the beginning of the chapter and reinforce concepts they’ve learned throughout the chapter at the end.
*Updated* “Entrepreneurship and New Ventures” Features
Whether working for a large corporation or starting their own business, students need to be both entrepreneurial and intrapreneurial. These popular boxed features, now updated, touch on entrepreneurs who have really made a difference.
*Updated* “What’s In It for Me?”
Opening each chapter, this section highlights the key aspects of the chapter and illustrates how these concepts are relevant to students' future careers in business.
*Updated* Say What You Mean
These sections focus on relevant issues concerning customer service, employee satisfaction, and key cultural differences in an increasingly globalized marketplace.
*NEW* Appendices
Appendices added for risk management, the legal context of business, and personal finance management.