Business Events
Autor Rob Davidsonen Limba Engleză Hardback – 13 dec 2018
This book provides a sound practical and theoretical context for the study of this subject by covering, in depth, all categories of business-related events including corporate meetings, association conferences, political events, incentive travel, exhibitions, corporate hospitality, awards ceremonies and SMERF (social, military, educational, religious and fraternal) gatherings.
This new edition has been extensively revised and updated to reflect recent developments in business events, including:
- Five new chapters on business events destination marketing, knowledge, sustainability, ethics and technology
- New ‘It’s my job’ voice boxes offering practical insights from people employed in the business events industry
- A wide range of new case studies illustrating business events throughout the world, including emerging business events destinations such as Russia and the Middle East
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Specificații
ISBN-13: 9781138735743
ISBN-10: 1138735744
Pagini: 486
Ilustrații: 13 Line drawings, color; 46 Halftones, black and white; 23 Tables, color; 13 Illustrations, color; 46 Illustrations, black and white
Dimensiuni: 174 x 246 x 31 mm
Greutate: 0.45 kg
Ediția:2 New edition
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
ISBN-10: 1138735744
Pagini: 486
Ilustrații: 13 Line drawings, color; 46 Halftones, black and white; 23 Tables, color; 13 Illustrations, color; 46 Illustrations, black and white
Dimensiuni: 174 x 246 x 31 mm
Greutate: 0.45 kg
Ediția:2 New edition
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
Public țintă
UndergraduateCuprins
Chapter 1 An Introduction to Business Events Chapter 2 Corporate Meetings Chapter 3 Association Conferences Chapter 4 SMERF Meetings Chapter 5 Awards Ceremonies Chapter 6 Political Meetings Chapter 7 Incentive Travel Chapter 8 Exhibitions Chapter 9 Corporate Hospitality Chapter 10 Destination Marketing for Business Events Chapter 11 Business Events Knowledge Chapter 12 Sustainability for Business Events Chapter 13 Business Events Ethics Chapter 14 Business Events Technology
Notă biografică
Dr Rob Davidson is the Managing Director of MICE Knowledge, a consultancy specialising in research, education and training services for the business events industry. He is also a Visiting Professor in four European universities (Strasbourg, France; Karlsruhe, Germany; Lugano, Switzerland; and Krems, Austria) and he is a Visiting Fellow at the University of Greenwich in London, UK.
Descriere
This book provides a sound practical and theoretical context for the study of business events by covering, in depth, all categories of business-related events. Written in an accessible yet analytical manner, this is essential reading for all students of Events, Tourism, and Hospitality Management.