This book aims to be a comprehensive resource for crafting strategies to help private companies navigate and thrive in unpredictable and challenging operational landscapes. This endeavor is rooted in the desire to furnish decision-makers with a structured framework and practical tools, empowering them to facilitate business growth even during times of crisis. At the heart of this overarching goal lies a tangible mission: encouraging businesses to become proactive and influential participants in disaster risk reduction. This inquiry seeks to uncover the active contributions that the private sector can make, understand why its involvement is crucial, and identify effective strategies to harness its capabilities.
The book discusses disaster risk reduction as a valid corporate strategy to maintain business continuity, but also as a means to increase market share. It presents a very detailed and easy-to-follow strategy for private businesses willing to take advantage of opportunities within a context of instability while helping increase community resilience to disaster risk and humanitarian crises. To do so, it merges business and institutional theory complemented by the author's personal accounts and experience.
Business Growth in Times of Instability: Empowering Private Companies Through Disaster Risk Reduction will be a valuable resource for corporate leaders interested in learning about the dual disaster risk they face – the direct impact of a disaster event and the indirect impact created by the impact in the market – and finding tools to not only face these risks but also grow their businesses, even in times of instability.