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Business Innovation in the 21st Century: Communicating with God's Messengers

Autor Praveen Gupta
en Limba Engleză Paperback – 31 ian 2007
The Business Innovation book, with Foreword by Dipak Jain, Dean, Kellogg School of Management, provides a framework for process of innovation in corporations for introducing new products, services, or solutions faster.** Features -- Powerful new framework called Brinnovation; Types of innovation: Fundament, Platform, Derivative, and Variation; Management of Innovation; Measures of innovation.** Table of Contents -- Part I. Evolving Innovation -- History, Tools, creativity, innovation on demand; Part II. Understanding Innovation -- Brain processes, Framework, Deployment, Measures; Part III. Institutionalizing Innovation -- Service, Protecting, Commercializing, and Managing Innovation; Wisdom of Innovation by Bob Galvin, Former Chairman/CEO of Motorola.** To receive bulk discount, or purchase hardcover version, please visit www.accelper.com."
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Specificații

ISBN-13: 9781419646638
ISBN-10: 141964663X
Pagini: 408
Dimensiuni: 152 x 229 x 21 mm
Greutate: 0.54 kg
Editura: Booksurge Publishing