These are the rules that they won't teach you in Business School, disguised as a collection of stories which, no matter how far-fetched they appear, are all true and come from real life business experiences. When I teach I use these stories and examples to support, enlighten, and entertain my students during otherwise long and boring classroom lessons. People will often remind me of a story that I told them once long before and how they still remember it and the lesson taught by it. There are powerful lessons to be shared in each of them. The lessons in this book have the power to change your business. They will stimulate your inquiring mind to look at the business world in a different way. How much change you want to make is up to you. Hopefully you will become, like me, obsessed with finding out why things happen the way they do, and committed to making things run in the best possible way.