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Business Leadership in China: How to Blend Best Western Practices with Chinese Wisdom de Frank T. Gallo

Business Leadership in China: How to Blend Best Western Practices with Chinese Wisdom

Autor Frank T. Gallo
en Limba Engleză Paperback – 9 dec 2010
Tagline: Bridges the gap between Western business concepts and Chinese thoughts and wisdom The second edition of this successful book from Frank Gallo reviews ways in which the executive in China - either Western or Chinese - can better understand and blend the best practices of Western leadership with traditional Chinese wisdom.
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Specificații

ISBN-13: 9780470827307
ISBN-10: 0470827300
Pagini: 272
Dimensiuni: 152 x 228 x 15 mm
Greutate: 0.42 kg
Ediția:Revised Edition
Editura: Wiley
Locul publicării:Singapore, Singapore

Public țintă

a.    Primary Market (those audiences you feel need this book) – Managers/Leaders working in China or planning to work in China – Both foreign and Chinese managers/leaders.
b. Secondary Market – Those interested in developing leaders in China (Execs and HR professionals)
c.   The education market was a big missing market for the 1st edition.  Sales among MBA programs around the world, but especially in the US and Asia, can easily match all other sales combined.

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