Business Management for the Equine Industry

en Limba Engleză Paperback – 23 oct 2005

This book bridges the gap between modern business theory and equine business practice. After providing overviews of the equestrian industry and the livery sector as a detailed example, Part I (Assessing a Business) sets out how to access the business environment, externally, competitively and with regard to its internal resources.

Part 2 (Management) goes on to deal with resource management, and how to go about strategic planning and marketing, concluding with an overall Business Plan. Part 3 sets out a series of case histories to illustrate the principles as discussed in Part 1 and 2.

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Specificații

ISBN-13: 9781405126069
ISBN-10: 140512606X
Pagini: 170
Ilustrații: 4 illustrations
Dimensiuni: 170 x 244 x 10 mm
Greutate: 0.38 kg
Editura: Wiley
Locul publicării:Chichester, United Kingdom